Digital Marketing Executive in Trivandrum | ITJOBCELL

DIGITAL MARKETING EXECUTIVE
  • 0 Applied
  • 11
  • Trivandrum
  • 2 - 5 Years
  • Not disclosed
  • Digital Marketing Executive
  • 1 Days ago
Job Description
We are looking for a results-oriented Digital Marketing Executive with 2–5 years of experience to plan, execute, and optimize digital marketing campaigns across paid, organic, and social channels. The ideal candidate will have strong expertise in SEO, Google Ads, META Ads, LinkedIn Campaigns, and Generative Engine Optimization (GEO), along with a solid understanding of conversion rate optimization (CRO) and landing page performance. This role requires close collaboration with the Content, Sales, and Design teams and strong communication skills to drive brand awareness, lead generation, and measurable business growth. Develop and execute SEO and GEO strategies to improve organic visibility across search engines and generative AI platforms Plan, manage, and optimize paid advertising campaigns across Google Ads (Search & Display), META (Facebook & Instagram), and LinkedIn to drive lead generation and brand awareness Conduct keyword research, intent analysis, and competitor research using tools like Ahrefs, SEMrush, and similar platforms Implement on-page, off-page, technical SEO, and GEO best practices, including content structuring for AI-driven search results Analyze and optimize landing pages and conversion funnels to improve conversion rates and campaign effectiveness Coordinate closely with the Content team to create SEO- and GEO-optimized blogs, web pages, and ad copies Work with the Design team to develop engaging and conversion-focused creatives for ads and social media Collaborate with the Sales team to align marketing campaigns with lead quality and conversion objectives Manage and grow social media channels, including content planning, publishing, engagement, and performance tracking Track, analyze, and report campaign performance using Google Analytics (GA4) and advertising platform insights Continuously optimize campaigns to improve ROI, CPL, and overall performance Stay updated with evolving AI search trends, GEO best practices, and digital marketing tools
Skills
2 – 5 years of hands-on experience in Digital Marketing Strong expertise in SEO, GEO (Generative Engine Optimization), Google Ads, META Ads, and LinkedIn Ads Mandatory understanding of Conversion Rate Optimization (CRO) and landing page performance Experience with Ahrefs, SEMrush, or similar SEO and research tools Proficiency in Google Analytics (GA4) and performance reporting Experience in social media management and paid social campaigns Good verbal and written communication skills Ability to work collaboratively with cross-functional teams B2B marketing experience

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ASSISTANT MANAGER
Trivandrum

IIITMK, an Institution under the Government of Kerala and registered as a Section 8 company with the Registrar of Companies, is actively involved in entrepreneurship, product development, and research in the area of electronics and IT. IIITMK is setting up the Established Incubation Centre (EIC) under the Atal Innovation Mission (AIM), a flagship initiative of NITI Aayog as per the guidelines issued by them, to support innovative startup enterprises in India. The Company is presently located at Technopark, Trivandrum. For more information about IIITMK, please visit the website, www.iiitmk.ac.in. Applications are invited from eligible prospective candidates with the following qualifications and experience for the below-mentioned post for a period of a One-year contract for externally funded projects and extended further based on performance and project requirements.