- Trivandrum
- 2 - 0 Years
- Not disclosed
- Hardware Sales Consultant
- 1 Days ago
We're looking for a data-driven Omnichannel Marketing Specialist to help scale our B2C product growth through impactful lifecycle campaigns across email, SMS/RCS, and WhatsApp. If you have hands-on experience with Netcore, enjoy building automated workflows across multiple channels, and love experimenting with A/B testing, segmentation, and customer journeys, we'd love to hear from you. What you'll do Build and optimize automated omnichannel flows (welcome, abandoned cart, lifecycle campaigns) across email, SMS/RCS, and WhatsApp using Netcore's automation and journey builder Drive customer engagement and retention through personalized, channel-optimized campaigns Design and execute WhatsApp Business API campaigns, including template messaging, chatbots, and conversational journeys Leverage SMS/RCS for time-sensitive and high-engagement use cases, ensuring the right message reaches the right channel at the right time Perform A/B testing and performance optimization across all channels Work closely with product, design, and marketing teams to ensure consistent messaging and experience across touchpoints
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding. Reports to: Head of India Marketing Work Arrangement: On-site Employment Type: Full-time Role Overview We are looking for a Director, Omnichannel Marketing to lead and scale Way’s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company. You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way’s newly deployed Klaviyo platform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team. Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market. Key Responsibilities Email & Lifecycle Marketing (Klaviyo) Manage and optimize Way’s existing Klaviyo platform, partnering with internal experts to maximize the value of current email and SMS capabilities. Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement. Identify and close capability gaps within the Klaviyo ecosystem to support omnichannel growth. Digital Advertising & Paid Media Scale Way’s digital advertising programs across Google Ads, Meta (Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness. Build full-funnel paid media capabilities that complement and enhance Way’s existing SEM campaigns. Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets. Own campaign strategy, budget allocation, and performance optimization across all paid channels. Continuously iterate based on data, A/B testing, and performance insights — marketing decisions should be driven by measurable results. Social Media & Owned Content Own Way’s social media presence across all major platforms, developing and publishing content that reinforces brand identity. Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging. Monitor social performance metrics and optimize content strategy based on engagement and reach data. Brand Consistency & Omnichannel Strategy Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance. Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints. Establish brand guidelines, creative standards, and cross-channel quality assurance processes. Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys. Customer Data Platform (CDP) Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints. Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics. Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems. Team Building & Leadership Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office. Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals. Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors.
Job Summary We are looking for a Full Stack Developer to build and deploy applications end to end, using AI coding tools as a core part of the daily workflow rather than an occasional aid. The role covers hands-on development, deployment automation, and defining the specifications and standards that keep AI-assisted work consistent and reliable across projects. The ideal candidate is someone who already builds software faster and better by working closely with AI tools, and who can help set the standards and templates other engineers on the team follow. Key Responsibilities Design the Practice Define specification formats, API contract standards, and project templates used as the starting point for new builds. Establish coding standards, engineering-context files, and AI-usage guidelines that keep AI-assisted output consistent and safe across projects. Determine where AI tools are used in the workflow (implementation, testing, documentation, review) and where manual review is required. Build the Reference Implementation Design and build full-stack applications end to end, applying established specifications, standards, and pipeline as the reference implementation. Design and maintain CI/CD pipelines and release strategy as a reusable capability across projects, not a one-off setup per project. Deploy applications to cloud and containerised environments and monitor performance after release. Roll Out & Support Adoption Onboard other engineers and teams onto established workflows, including walkthroughs and support during initial adoption. Review code from teams following the practice, including AI-generated code, applying consistent quality standards. Incorporate delivery outcomes and feedback from adopting teams to refine templates, guidelines, and pipelines on an ongoing basis.