Omnichannel Marketing Specialist in Trivandrum | ITJOBCELL

OMNICHANNEL MARKETING SPECIALIST
  • 0 Applied
  • 6
  • Trivandrum
  • 2 - 4 Years
  • Not disclosed
  • Omnichannel Marketing Specialist
  • Today
Job Description
We're looking for a data-driven Omnichannel Marketing Specialist to help scale our B2C product growth through impactful lifecycle campaigns across email, SMS/RCS, and WhatsApp. If you have hands-on experience with Netcore, enjoy building automated workflows across multiple channels, and love experimenting with A/B testing, segmentation, and customer journeys, we'd love to hear from you. What you'll do Build and optimize automated omnichannel flows (welcome, abandoned cart, lifecycle campaigns) across email, SMS/RCS, and WhatsApp using Netcore's automation and journey builder Drive customer engagement and retention through personalized, channel-optimized campaigns Design and execute WhatsApp Business API campaigns, including template messaging, chatbots, and conversational journeys Leverage SMS/RCS for time-sensitive and high-engagement use cases, ensuring the right message reaches the right channel at the right time Perform A/B testing and performance optimization across all channels Work closely with product, design, and marketing teams to ensure consistent messaging and experience across touchpoints
Skills
2–4 years in B2C omnichannel marketing (email, SMS/RCS, WhatsApp) ? Strong Netcore expertise, with hands-on experience building automated cross-channel workflows and journeys ? Experience with WhatsApp Business API and RCS messaging platforms ? Experience in customer lifecycle marketing & segmentation ? Analytical mindset with data-driven decision making ? Understanding of channel-specific best practices and compliance (e.g., WhatsApp template approval, SMS opt-in regulations)

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