- Trivandrum
- 6 - 0 Years
- Not disclosed
- Director - Omnichannel Marketing
- 1 Days ago
Job Description
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding. Reports to: Head of India Marketing Work Arrangement: On-site Employment Type: Full-time Role Overview We are looking for a Director, Omnichannel Marketing to lead and scale Way’s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company. You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way’s newly deployed Klaviyo platform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team. Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market. Key Responsibilities Email & Lifecycle Marketing (Klaviyo) Manage and optimize Way’s existing Klaviyo platform, partnering with internal experts to maximize the value of current email and SMS capabilities. Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement. Identify and close capability gaps within the Klaviyo ecosystem to support omnichannel growth. Digital Advertising & Paid Media Scale Way’s digital advertising programs across Google Ads, Meta (Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness. Build full-funnel paid media capabilities that complement and enhance Way’s existing SEM campaigns. Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets. Own campaign strategy, budget allocation, and performance optimization across all paid channels. Continuously iterate based on data, A/B testing, and performance insights — marketing decisions should be driven by measurable results. Social Media & Owned Content Own Way’s social media presence across all major platforms, developing and publishing content that reinforces brand identity. Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging. Monitor social performance metrics and optimize content strategy based on engagement and reach data. Brand Consistency & Omnichannel Strategy Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance. Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints. Establish brand guidelines, creative standards, and cross-channel quality assurance processes. Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys. Customer Data Platform (CDP) Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints. Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics. Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems. Team Building & Leadership Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office. Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals. Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors.Skills
• 8–12 years of progressive experience in digital marketing, omnichannel strategy, or performance marketing • Proven track record of building and scaling paid media programs across Google, Meta, and programmatic DSPs • Leadership experience with marketing automation and email platforms such as HubSpot, Braze, Iterable, or Klaviyo • Experience deploying and operationalizing Customer Data Platforms such as Segment, mParticle, Tealium, or Bloomreach • Strong understanding of SEM, SEO, and how paid channels work alongside organic search to drive full-funnel growth • Demonstrated ability to build and lead marketing teams in a high-growth ecommerce environment • Experience marketing US-facing consumer brands, with a strong understanding of American consumer behavior • Excellent analytical skills, with the ability to translate data into actionable marketing strategies and communicate insights effectively to leadership • Experience managing relationships with internal creative teams, external agencies, and technology vendors • Strong presentation and communication skills, with the ability to pitch strategies to US-based stakeholders and clearly articulate the rationale behind decisions • Ability to thrive in a fast-paced, high-volume environment while managing multiple simultaneous initiatives across different product lines What We Look For • Clear thinking over complexity — you simplify rather than complicate • Ownership over delegation — you see initiatives through to completion • Speed with quality — you move fast without compromising standards • Marketing that drives business outcomes, not just impressions — campaigns that convert, not just campaigns that look good • Data-driven experimentation over intuition — you test, measure, learn, and iterate What This Role Is (and Isn’t) This is a hands-on marketing leadership role with full accountability for both strategy and business impact. You will grow the team, deploy the tools, launch campaigns, and own the outcomes — not just create the plan. If you are looking for a role where you operate purely from a strategic distance, this is not it. If you want to build an omnichannel marketing function from the ground up and see your work drive measurable results at scale in the US market, this role offers that opportunity. Why Join Us? • Work on products used at scale across the US market — your campaigns will reach millions of drivers • Build an omnichannel marketing function from the ground up at a company with significant growth potential • Lead campaigns across multiple verticals including car wash, parking, gas, and insurance within one unified ecosystem • Enjoy full strategic ownership in shaping how consumers discover and engage with the Way brand • Opportunity to build and grow your own marketing team in Kerala • Be part of a company where marketing directly drives business growth — not as a cost center, but as a core growth engine. Apply Now: https://waydot.greythr.com/hire/jobs/director-omnichannel-marketingSuggested Jobs
TALENT ACQUISITION CONSULTANT
TrivandrumWe are looking for an experienced Talent Acquisition Consultant 9+ years of TA experience, preferably in SAP and IT hiring. The ideal candidate should have strong communication skills, expertise in sourcing niche technical talent, and the ability to independently manage the full recruitment lifecycle. A basic understanding of SAP roles and modules is a strong plus. Key Responsibilities Manage the end-to-end recruitment process for SAP and IT roles. Develop and implement effective hiring strategies aligned with business needs. Work closely with customer contacts for staffing requirements and share suitable candidate profiles for contract/contract-to-hire needs. Partner closely with hiring managers to understand job requirements and timelines. Source and attract candidates through job boards, social channels, referrals, networks, and events. Ensure a professional, seamless, and positive candidate experience throughout the hiring process. Use recruitment metrics to improve hiring quality, pipeline strength, and turnaround time. Strengthen employer branding through recruitment marketing and external presence. Manage relationships with external recruiters, vendors, and partners. Maintain compliance with hiring processes and ensure accurate ATS documentation.
SENIOR QA
TrivandrumJob Title: Senior QA Location: Technopark Phase 1 Employment Type: Full-Time Experience Required: 3-5 years About the Role: An experienced, highly motivated, and detail-oriented Senior Software Tester with hands-on experience in Manual, Automation, and AI-assisted Software Testing. The ideal candidate will take complete ownership of software quality throughout the entire product lifecycle—from requirement analysis and test planning to production deployment and post-release validation. Required to collaborate with cross-functional teams and customers to ensure every release is stable, reliable, secure, and delivers an exceptional user experience. . Key Responsibilities: ? Perform end-to-end Manual Testing for Web, Mobile, and API applications. ? Design, prepare, review, and execute comprehensive Test Plans, Test Cases, Test Scenarios, Checklists, and Test Scripts. ? Perform Functional, Regression, Integration, Smoke, Sanity, System, End-to-End (E2E), Cross-Browser, Cross-Platform, Exploratory, User Acceptance Testing (UAT), and API Testing. ? Maintain high-quality QA documentation, defect reports, test execution reports, release reports, and quality metrics. ? Maintain test environments and test data required for effective testing. ? Develop, maintain, and execute Automation Test Scripts to improve testing efficiency, coverage, and product quality. ? Continuously enhance automation coverage and optimize testing processes. ? Validate application functionality, business requirements, usability, and user experience. ? Perform database validation and data verification whenever required. ? Identify, document, prioritize, track, verify, and retest software defects until successful closure. ? Perform impact analysis and validate bug fixes before production releases. ? Participate in requirement analysis, sprint planning, backlog grooming, and test estimation activities. ? Estimate testing effort and provide realistic testing timelines. ? Ensure complete traceability between requirements, test cases, and reported defects. What We Offer: ? A solid foundation to build your QA career ? Mentorship and hands-on training from senior team members ? Access to the latest tools and technologies ? Friendly and collaborative work environment ? Career growth in QA or development paths
GRAPHIC DESIGNER CUM VIDEO EDITOR
TrivandrumWe are looking for a creative and enthusiastic Graphic Designer cum Video Editor who can create engaging visual content for digital platforms, marketing campaigns, social media, websites, and branding initiatives. Job Responsibilities Graphic Design Create high-quality social media posts, banners, carousels, advertisements, brochures, presentations, and marketing materials. Design creative concepts aligned with brand guidelines and campaign objectives. Develop visually appealing graphics for websites, blogs, email campaigns, and digital promotions. Collaborate with the marketing team to create engaging visual storytelling. Video Editing Edit and produce reels, short-form videos, promotional videos, corporate videos, testimonials, and event highlights. Add transitions, animations, captions, effects, and motion graphics to enhance video quality. Create platform-specific video content for Instagram, Facebook, LinkedIn, YouTube, and other digital channels. Optimize videos for engagement and performance across social media platforms. Creative Content Development Stay updated with the latest design trends, social media trends, and video formats. Contribute innovative ideas for campaigns, reels, and visual storytelling. Work closely with content writers and digital marketers to develop impactful campaigns.
