- Trivandrum
- 0 - 0 Years
- Not disclosed
- CX Agents Email & Chat
- 1 Days ago
The Product Marketing Specialist serves as primary liaison between Leader Group (Saudi) sales team and the LeLab (India) product delivery teams. The role owns incoming sales and marketing support requests, ensures product collateral readiness across the portfolio, and contributes to product quality through usability testing and UI/UX feedback. Success in this role depends on strong cross-functional coordination across BA, Project / Technical Product Managers, QA, DevOps, and Development teams. This is purely non-technical role reporting to Program Manager. Key Responsibilities: Sales & Marketing Liaison Act as the single point of contact for incoming support requests from the Leader Group (Saudi) sales team for the LeLab product portfolio. Triage, prioritise, and route sales/marketing requests to the relevant LeLab departments and track them through to closure. Translate sales requirements into clear, actionable briefs for internal teams. Cross-Functional Coordination: Coordinate across BA, Project/Technical Product Managers, QA, DevOps, and Development teams to fulfil sales and marketing requests. Facilitate communication between parent-company stakeholders and the offshore delivery team, accounting for time-zone and cultural considerations. Product Collateral Ownership: Own the readiness, accuracy, and version control of product collateral (brochures, datasheets, demos, presentations, feature sheets) across the product portfolio. Maintain a centralised, up-to-date repository of marketing assets. Usability & UI/UX: Conduct usability testing on LeLab products and consolidate findings. Provide structured UI/UX feedback to product and development teams from a market and end-user perspective. Marketing Support: Support go-to-market activities, product launches, and feature announcements. Assist in preparing marketing content aligned with product positioning. Required Qualifications Bachelor's / Master's degree in Marketing, Business Administration, or a related field. 3–4 years of experience in product marketing, marketing coordination, or a similar role, preferably in a product-based organisation. Demonstrable experience working with or alongside product / technical teams. Excellent written and verbal communication skills. Strong stakeholder-management and coordination skills. Preferred / Good-to-Have Exposure to usability testing and a working understanding of UI/UX principles. Experience operating within an offshore / parent-company (distributed) structure. Familiarity with collaboration and project-tracking tools (e.g., Jira, Confluence, Asana). Experience working with Middle East / Saudi stakeholders; Arabic language ability is an added advantage. Key Performance Indicators (KPIs) Aligned to comparable product-marketing / liaison roles in product organisations operating a parent + offshore-development-centre model. Targets to be calibrated with the hiring manager.
Develop and implement SEO & AEO strategies. Conduct keyword, competitor, and search intent research. Handle on-page, off-page, and basic technical SEO. Optimize website content, meta tags, headings, and internal links. Optimize content for Featured Snippets, AI Overviews, and voice search. Monitor rankings, traffic, and performance using Google Analytics & Search Console. Conduct SEO audits and identify improvement opportunities. Stay updated with Google algorithm changes and AI search trends. Prepare regular SEO performance reports.
About Us: Toonz Media Group is a global leader specializing in creating top class entertainment content on various media and consumer platforms for kids and families across the world. With an incredible legacy of more than two decades in the industry, Toonz specialises in high quality content creation, production, distribution, digital media exploitation, licensing & merchandising, gaming, AR/VR & other emerging technologies, and animation academics. With industry veterans from around the world in the global leadership team, Toonz Media Group believes in going that extra mile to ‘Entertain the World’. Job Title: Junior Copywriter – Design & Marketing Team Division: Toonz Media Group / Telegael – Feature Films & Cross-Divisional Marketing Location: TVM, India Reports To: Design & Marketing Lead Role Summary: We are seeking a Junior Copywriter to join our Design & Marketing team, supporting the creation of compelling, on-brand copy across all marketing collateral for Toonz Media Group's divisions. This role will work closely with designers, producers, and Division teams to craft copy for pitch decks, sales materials, festival collateral, social media, brochures, press releases, and promotional assets tied to our feature film, episodic, and co-production slates. Key Responsibilities: Write clear, engaging, and brand-consistent copy for marketing and promotional materials across all Toonz divisions (feature films, episodic content, co-productions). Collaborate with the design team to align copy with visual assets for brochures, decks, one-sheets, and digital campaigns. Support festival and market collateral (e.g., Cannes, MIPCOM, Annecy) with taglines, synopses, and pitch copy. Draft and edit content for press releases, newsletters, and social media. Ensure consistency in tone, terminology, and messaging across all divisions. Coordinate with producers and BD leads to accurately represent project details and positioning. Manage multiple copy requests under tight turnaround times, prioritizing based on marketing calendar.