Office Boy cum cleaning staff in Trivandrum | ITJOBCELL

Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding. Reports to: Head of India Marketing Work Arrangement: On-site Employment Type: Full-time Role Overview We are looking for a Director, Omnichannel Marketing to lead and scale Way’s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company. You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way’s newly deployed Klaviyo platform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team. Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market. Key Responsibilities Email & Lifecycle Marketing (Klaviyo) Manage and optimize Way’s existing Klaviyo platform, partnering with internal experts to maximize the value of current email and SMS capabilities. Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement. Identify and close capability gaps within the Klaviyo ecosystem to support omnichannel growth. Digital Advertising & Paid Media Scale Way’s digital advertising programs across Google Ads, Meta (Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness. Build full-funnel paid media capabilities that complement and enhance Way’s existing SEM campaigns. Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets. Own campaign strategy, budget allocation, and performance optimization across all paid channels. Continuously iterate based on data, A/B testing, and performance insights — marketing decisions should be driven by measurable results. Social Media & Owned Content Own Way’s social media presence across all major platforms, developing and publishing content that reinforces brand identity. Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging. Monitor social performance metrics and optimize content strategy based on engagement and reach data. Brand Consistency & Omnichannel Strategy Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance. Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints. Establish brand guidelines, creative standards, and cross-channel quality assurance processes. Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys. Customer Data Platform (CDP) Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints. Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics. Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems. Team Building & Leadership Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office. Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals. Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors.

Way is building the first automotive services ecosystem, connecting businesses with customers who use Way for cash-back automotive benefits. Way provides customers with opportunities to save on services including parking, fuel, car wash, insurance, and repair & maintenance. Way's India marketing organization is scaling into a full-funnel growth engine spanning organic discovery, B2B demand generation, consumer/omnichannel marketing, and local partner marketing — supporting new business lines beyond email, SEO, and SEM. The Vice President, Marketing – India will take full ownership of this organization: a senior, hands-on operator who can run a multi-disciplinary team of roughly 35–40 people day-to-day, while partnering closely with global marketing leadership in the US to execute on company strategy. This position reports to the EVP, Marketing based in Silicon Valley. You will be the point of accountability for marketing delivery in India. You will manage four functional pillars — Organic/SEO-GEO, Business (B2B), Consumer/Omnichannel, and Local Marketing — plus a cross-functional team supporting market research and content. You will oversee the operating cadence, close open roles, and raise the execution bar across the entire team. Key Responsibilities Organizational & People Leadership Own the India marketing organization end to end, including the P&L, headcount plan, and delivery against global marketing strategy. Directly manage and develop four functional leads — Organic Marketing (SEO/GEO), Business Marketing (B2B), Consumer/Omnichannel Marketing, and Local Marketing — plus a small team of cross-functional individual contributors. Assess team capabilities, org structure, open roles, and define the optimal org structure and staffing levels to meet annual plan targets. Own hiring, onboarding, performance management, and career development for the India marketing organization. Act as the primary India counterpart to the US product and growth marketing team, ensuring tight alignment on priorities, messaging, and reporting. Strategy & Operations Translate global marketing strategy into quarterly roadmaps, weekly execution plans, and delivery reviews for each pillar, with clear KPIs and accountability. Own the India marketing operating rhythm: all-hands, leadership reviews, and KPI reporting to global stakeholders. Bring rigor and a data-driven, decisive operating style to a fast-scaling, multi-vertical business (parking, car wash, EV, gas, and other ecosystem services). Co-author the overall Way marketing plan with the EVP Marketing and report quarterly on strategic initiatives and success metrics. SEO / Organic Growth (SEO/GEO) Lead the team that drives SEO/GEO rankings, organic revenue, app store rank, backlinks, and affiliate revenue across Google, Bing, generative AI surfaces, and app stores. Ensure the technical SEO and SEO/UI-UX content teams have the resources and cross-functional support to achieve their goals. Personally audit the quality of SEO and AI-search visibility work. B2B Marketing (Business Demand Generation) Own MQL volume, deal acceleration, business supply, and SaaS revenue targets. Oversee HubSpot marketing operations, list building, thought leadership and content, sales materials, customer collateral, and marketing operations teams, while prioritizing multiple departmental requests. Build brand visibility with strategic partner segments, including credit unions, banks, insurance companies, and gig-economy companies. B2C Marketing (Consumer / Omnichannel) Own consumer revenue, member growth, service usage, app downloads, brand awareness, and engagement. Oversee the evolution from email marketing to true omnichannel marketing, including Klaviyo-based lifecycle programs, paid social/ads at scale, and unified customer data. Direct social media, B2C email, and digital marketing teams supporting the consumer demand generation engine. Local Marketing Oversee the creation of our internal local marketing service agency that will provide ecosystem value creation for Way's network of car washes, parking garages, and repair shops, including partner revenue, customer lifecycle value, and LTV. Ensure listing and directory management, local content, location-based campaigns, and customer websites are completed with accuracy and efficiency. Own customer satisfaction and churn KPIs for the local marketing book of business. Agency, Vendor & Budget Management Act as the command center for external agencies and vendors across SEO, content, and digital channels — set direction, review output, enforce timelines, and raise the bar on quality. Negotiate contracts and agreements with agencies and vendors to ensure favorable terms and adherence to budget. Track and manage the India marketing budget across all four pillars, ensuring spend is allocated to the highest-impact initiatives. Cross-Functional Programs Oversee the cross-functional team responsible for market research, content editing, and the management trainee program. Ensure cross-vertical deliverables (research, content, reporting) are prioritized appropriately across the four pillars.

Basic hands-on experience with cloud platforms AWS. - Understanding of DevOps concepts, CI/CD pipelines, and automation practices - Experience with CI/CD tools such as Jenkins, or GitHub Actions, or Bitbucket Pipelines - Knowledge of containerization tools like Docker - Basic understanding of orchestration platforms such as Kubernetes - Familiarity with Linux administration and shell scripting - Experience with version control systems such as Git - Basic knowledge of Infrastructure as Code tools like Terraform or CloudFormation - Understanding of monitoring and logging tools. - Good troubleshooting, analytical, and communication skills.