- Trivandrum
- 1 - 2 Years
- Not disclosed
- Insurance Verification Specialist
- Today
We are seeking a smart, active, and talented Digital Marketing Specialist with excellent communication skills to join our dynamic team. The ideal candidate will have a strong foundation in Search Engine Optimization (SEO) and Social Media Marketing (SMM), along with the drive to deliver results, think creatively, and stay ahead of digital trends. Key Responsibilities: Develop and execute effective digital marketing strategies aligned with business objectives. Conduct keyword research and optimize website content to increase organic traffic and search engine visibility. Manage and grow brand presence across major social media platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Threads, and more. Create, curate, and schedule engaging, platform-specific content to drive audience engagement. Monitor, analyze, and report performance metrics using tools like Google Analytics, SEMrush, Moz, and social media insights. Design and run paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads), optimizing for reach, engagement, and ROI. Work closely with designers and content creators to deliver cohesive, high-impact campaigns. Build and manage online communities and engage with followers to foster brand loyalty. Stay updated on digital marketing innovations, tools, and algorithm changes.
4–5 yrs hands-on with AWS services & CaaS platforms (Amazon Connect, Genesys, RingCentral). 2+ yrs: contact flow development, Lex BOT, Chat/Voice BOTs, routing, and reporting. CI/CD pipeline experience on AWS or Azure; strong monitoring & deployment automation skills. Familiarity with Voice, IVR, Chat, SMS/WhatsApp, conversational AI, and sentiment analysis. Ability to provide L3 application support and openness to learn new domains and technologies. Strong communication, problem-solving, and cross-functional collaboration skills.
IIITMK, an Institution under the Government of Kerala and registered as a Section 8 company with the Registrar of Companies, is actively involved in entrepreneurship, product development, and research in the area of electronics and IT. The Company is presently located at Technopark, Trivandrum. For more information about IIITMK, please visit the website, www.iiitmk.ac.in Applications are invited from eligible prospective candidates with the following qualifications and experience for the below-mentioned post for a period of a One-year contract for Maker Hub (Maker Village 2.0), which is the second phase of Maker Village, a five-year, jointly funded program by MEITY and the State Government.