- Trivandrum
- 1 - 2 Years
- Not disclosed
- Business Analyst cum HR Trainee
- 1 Days ago
Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding.
We are seeking a talented Digital Marketing Specialist with expertise in SEO, Google Ads, and Social Media Marketing to join our dynamic team. The ideal candidate will be responsible for driving online visibility, engagement, and conversions through effective digital marketing strategies.
Job Summary: We are looking for a motivated and detail-oriented Lead Generation Specialist to join our growing sales and marketing team. The ideal candidate will have at least 1 year of experience in the software industry, with a proven ability to identify, qualify, and nurture leads through various outbound and inbound channels. You will play a key role in building a strong pipeline of prospects for our sales team. Key Responsibilities: Conduct market research to identify potential clients and target segments Generate leads via email campaigns, LinkedIn outreach, cold calling, and other digital tools Qualify prospects through discovery calls and prepare lead profiles for the sales team Maintain and update the CRM system (e.g., HubSpot, Salesforce) with accurate lead information Collaborate with marketing to align lead generation efforts with campaigns and strategies Track and report lead generation metrics and optimize processes based on performance Stay up-to-date with industry trends, target customer personas, and competitive landscape.