SEO Content Writer in Trivandrum | ITJOBCELL

SEO CONTENT WRITER
  • 0 Applied
  • 13
  • Trivandrum
  • 3 - 0 Years
  • Not disclosed
  • Today
Job Description
Key Responsibilities Blog & Long-Form Content • Write original, well-researched blog posts and articles across Way’s product verticals • Produce content that targets specific keywords and search intent while maintaining a natural, engaging voice • Research topics thoroughly - understand the subject matter before writing, not just the keyword • Maintain a consistent publishing cadence aligned with the editorial calendar Web Copy & Landing Pages • Write and refine website copy, product pages, and landing pages that are clear, persuasive, and optimized for search • Craft meta titles, descriptions, and headers that improve click-through rates from search results • Support new page creation and site updates with SEO-informed copy SEO Content Execution • Collaborate with the SEO & Content Manager on keyword research, topic clustering, and content briefs • Write content structured for on-page SEO - proper heading hierarchy, internal linking, schema-friendly formatting • Update and refresh existing content to improve rankings and maintain relevance • Monitor content performance and incorporate learnings into future writing Research & Subject Matter Development • Develop a working knowledge of Way’s product verticals and the U.S. consumer landscape for each • Research competitors, industry trends, and consumer questions to identify content opportunities • Translate complex topics - insurance, EV charging, parking regulations - into clear, accessible content for a general audience Editorial Quality & Brand Voice • Write in a consistent brand voice that is clear, helpful, and confident - not generic or overly promotional • Self-edit rigorously for clarity, grammar, structure, and readability before submission • Incorporate feedback quickly and use it to improve future output Required Qualifications • 3-5 years of experience as a content writer, copywriter, or similar role producing web content • Strong portfolio of published blog posts, articles, or web copy - preferably with demonstrable SEO results • Solid understanding of on-page SEO principles - keyword placement, heading structure, internal linking, meta tags • Experience writing for U.S. audiences with a natural command of American English idiom and tone • Ability to research and write confidently across unfamiliar topics - you learn fast and write with authority • Experience working with content management systems (WordPress or similar) • Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar • Strong self-editing skills - your first drafts are clean and your final drafts are publish-ready • Ability to manage multiple content assignments and meet deadlines consistently • Comfortable working with a U.S.based content calendar and cross-timezone collaboration
Skills
Preferred Skills What We Look For • Clear thinking and simplicity - you make complex topics easy to understand • Ownership and accountability - you see content through from research to publish • Speed with quality - you produce volume without sacrificing craft • Writing that serves the reader first - useful content that also happens to rank • Curiosity over formula - you dig into topics because you want to understand them, not just fill a brief

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