- Trivandrum
- 5 - 0 Years
- Not disclosed
- Marketing Manager
- 1 Days ago
Job Description
Marketing Manager (Multi-Channel Campaign Planning & Execution)Skills
Required Experience 5+ years in marketing with genuine ownership of multi-channel campaigns, including time at manager level or running campaigns independently from plan to result. Demonstrable lead generation results. You can walk us through a campaign you planned and ran, what you spent, and what it returned. Hands-on across paid search and paid social (Google Ads, LinkedIn, Meta) building and optimising campaigns yourself, not only briefing an agency. Working knowledge of SEO (technical and content), email automation, and CRM (Zoho or similar). Comfortable with the numbers: GA4, GTM, conversion tracking, attribution and reporting. You reallocate spend on evidence, not instinct. Strong written English in a clear, professional UK register for a B2B audience. Able to brief, manage and hold external agencies and suppliers to their output. Service industry background. Professional services or a regulated sector (legal, immigration, consultancy, finance) is a strong advantage. Desirable Experience marketing to UK or US audiences. Familiarity with compliance-driven B2B buyers: HR directors, in-house counsel, business owners. Experience running B2B and B2C campaigns within the same business. We do both. SEO tooling (Ahrefs, SEMrush) and Zoho CRM / Zoho Campaigns. Experience building a marketing function rather than joining a finished one. Comfort working with AI-generated video and avatar content. How We Work You will be office-based at Technopark Phase 1, Trivandrum, on full UK business hours, giving you real-time overlap with the UK team for briefings, approvals and campaign decisions. The UK team sets brand, positioning and service strategy, and signs off anything client-facing for legal accuracy. Within that, campaign planning and execution is yours. We are building this function from the ground up, so you will have real ownership, a direct line to the people making the decisions, and the scope to grow as the function does. How to Apply Send your application tohr@immiworks.com Your CV or LinkedIn profile. A short note on why this role interests you. One campaign case study: the objective, what you planned, what you spent, what it returned, and what you would do differently. Numbers matter more than narrative here. We filter hard on signal. Show us campaigns where you owned the outcome, not just the channel. Shortlisted candidates will go through: A 30-minute screening call. A structured interview with the hiring team. A short practical exercise: a campaign plan for a service line we will brief you on. We aim to make decisions within two weeks of first contact.Suggested Jobs
WORDPRESS DEVELOPER
TrivandrumWe are looking for a skilled and creative WordPress Developer to join our team. The ideal candidate should have hands-on experience in developing, customizing, maintaining, and optimizing WordPress websites. The candidate will be responsible for building responsive, user-friendly, secure, and high-performing websites while working closely with the design, digital marketing, and project teams to understand and deliver client requirements. Key Responsibilities Develop, customize, and maintain WordPress websites based on client and business requirements. Create responsive and mobile-friendly websites with a strong focus on user experience. Customize WordPress themes and plugins according to project requirements. Develop and integrate website features, forms, APIs, payment gateways, and third-party tools when required. Work with page builders such as Elementor, WPBakery, or similar tools. Customize HTML, CSS, JavaScript, and PHP code when required. Troubleshoot and resolve website errors, bugs, technical issues, and performance problems. Perform regular website updates, maintenance, backups, and security checks. Optimize websites for speed, performance, SEO, and mobile responsiveness. Implement basic on-page SEO requirements and ensure proper website structure. Manage domains, hosting, SSL, DNS, and basic server-related website configurations. Ensure websites are properly tested across different browsers and devices before deployment. Coordinate with designers, digital marketers, project managers, and clients for website-related requirements. Understand client requirements and convert them into functional website solutions. Handle website revisions and ensure timely completion of assigned tasks. Maintain proper documentation, website credentials, files, and project-related information. Ensure timely delivery of projects while maintaining quality and accuracy. Stay updated with the latest WordPress technologies, plugins, security practices, and web development trends. Required Skills Strong knowledge of WordPress CMS. Hands-on experience with Elementor / WPBakery or similar page builders. Good knowledge of HTML5, CSS3, JavaScript, and PHP. Experience with WordPress themes and plugin customization. Basic knowledge of MySQL/database management. Knowledge of website hosting, domains, SSL, DNS, and cPanel. Understanding of website speed optimization and responsive design. Basic understanding of SEO-friendly website development. Knowledge of website security, backups, and troubleshooting. Good problem-solving and debugging skills. Ability to understand technical and non-technical client requirements. Good communication and teamwork skills. Ability to manage multiple projects and meet deadlines. Educational Qualification Bachelor's degree / Diploma in Computer Science, Information Technology, Web Development, or a related field. Relevant practical experience and a strong portfolio will also be considered
PERFORMANCE MARKETER (2+ YEARS EXPERIENCE)
TrivandrumMarvelloux Apps Pvt Ltd is looking for a talented and results-driven Performance Marketer to join our team. The ideal candidate should have a minimum of 2+ years of experience in Performance Marketing, preferably with prior experience in lead generations on Academies, Educational Institutions, Training Centres, or EdTech companies. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to generate high-quality leads and contribute to the growth of our academy and business. Key Responsibilities Plan, create, manage, and optimize performance marketing campaigns. Run paid advertising campaigns on Meta (Facebook & Instagram Ads), Google Ads, and other relevant platforms. Generate high-quality leads for courses, admissions, training programs, workshops, and other academy offerings. Monitor campaign performance and optimize campaigns based on Cost Per Lead (CPL), Cost Per Acquisition (CPA), ROAS, conversions, and lead quality. Develop effective audience targeting, retargeting, and remarketing strategies. Conduct A/B testing for ad creatives, audiences, campaign strategies, and landing pages. Work closely with the Design, Content, Sales, and Admissions teams. Coordinate with the team to develop high-performing advertising creatives. Analyze campaign data and prepare regular performance reports. Manage and optimize advertising budgets to achieve maximum results. Track leads and conversions and contribute to improving the overall marketing funnel. Stay updated with the latest digital marketing trends, advertising platforms, and performance marketing strategies. Required Skills & Qualifications Minimum 2+ years of experience in Performance Marketing or Digital Marketing. Previous experience in lead generation on Academies, Educational Institution, Training Centre, or EdTech company is preferred. Strong hands-on experience with Meta Ads Manager and Google Ads. Proven experience in lead generation campaigns. Good understanding of campaign optimization and conversion strategies. Knowledge of Google Analytics, Meta Pixel, Conversion Tracking, and reporting tools. Experience in audience targeting and retargeting. Ability to analyze campaign data and make data-driven decisions. Good understanding of marketing funnels and lead conversion processes. Strong analytical, communication, and problem-solving skills.
BUSINESS DEVELOPMENT EXECUTIVE
TrivandrumNumenor is a management solutions organisation that provides a wide range of solutions to organisations of all sizes to help them achieve their objectives.We believe in the power of bold ideas to shape the future. We work alongside pioneers, providing the resources, espertise and collaborative support necessary to turn ambitious visons into great products. We are looking for a highly motivated and results-driven Business Development Executive (BDE) to join our education-based project, EduGuild. EduGuild is committed to transforming the learning experience for students and educators by providing high-quality educational resources and services that empower learners to reach their full potential. The BDE will play a crucial role in driving the growth of our programs by actively engaging with students and parents, and by visiting colleges and educational institutions as needed. The ideal candidate will have excellent communication skills, a strategic mindset and a proven ability to build strong relationships and close deals. This role demands a proactive approach to on-ground marketing, lead generation and student acquisition, with a strong focus on achieving enrollment targets and expanding our presence in the education sector. Job Summary: We are seeking a highly motivated and results-oriented Business Development Executive (BDE) to join our dynamic team in the education sector. This role is critical to driving the growth of our educational programs by directly engaging with students, colleges and educational institutions. The ideal candidate will possess exceptional communication skills, a strategic mindset and a proven ability to build relationships and close deals. This position requires a proactive approach to on-ground marketing, lead generation and student acquisition, with a focus on achieving enrollment targets and expanding our market presence. Key Responsibilities: Market Penetration & Student Acquisition: Conduct on-ground visits to colleges, universities and educational institutions to promote our courses, certifications and training programs. Deliver compelling presentations, seminars and workshops to educate students and faculty about the benefits and career opportunities associated with our offerings. Build and nurture relationships with key stakeholders, including students, professors, career counselors and institutional administrators. Lead Generation & Pipeline Management: Identify and generate high-quality leads through direct engagement, networking events and referrals. Maintain a robust pipeline of prospective students and ensure timely follow-ups to convert leads into enrollments. Utilize CRM tools to track and manage leads, ensuring accurate reporting and analysis of conversion metrics. Sales Strategy & Execution: Achieve and exceed monthly, quarterly and annual enrollment targets by effectively communicating the value proposition of our programs. Provide personalized guidance to prospective students, addressing their queries and concerns to facilitate informed decision-making. Collaborate with the admissions team to ensure a seamless onboarding process for enrolled students. Market Intelligence & Competitive Analysis: Conduct in-depth market research to identify emerging trends, student preferences and competitor strategies. Gather feedback from students and institutions to refine our offerings and tailor marketing strategies to meet market demands. Provide actionable insights to the leadership team to inform strategic decision-making. Collaboration & Cross-Functional Alignment: Work closely with the marketing team to develop targeted campaigns, promotional materials and digital strategies to support on-ground efforts. Partner with the academic team to ensure alignment between promotional messaging and program content. Represent the company at educational fairs, conferences and networking events to enhance brand visibility. Performance Reporting & Analytics: Prepare detailed reports on lead generation, conversion rates and enrollment performance. Analyze data to identify areas for improvement and implement strategies to optimize results. Present performance metrics and progress updates to senior leadership on a regular basis. Qualifications: Education: A minimum bachelor’s degree in Business Administration, Marketing, Education, or a related field is required. A Master's degree in the said fields is preferred. Experience: 2-5 years of experience in sales, business development or field marketing, preferably in the education sector or related industries. Proven track record of meeting or exceeding sales targets and driving business growth. Personal Attributes: Passion for education and a commitment to helping students achieve their academic and career goals. High level of professionalism, integrity and ethical standards. Willingness to travel extensively as and when required and to work in a fast-paced, target-driven environment.
