Digital Marketing & Performance Marketing Specialist in T...

DIGITAL MARKETING & PERFORMANCE MARKETING SPECIALIST
  • 0 Applied
  • 89
  • Trivandrum
  • 1 - 3 Years
  • Not disclosed
  • Digital Marketing & Performance Marketing Speciali
  • 16 Days ago
Job Description
We are looking for a creative, analytical, and results-driven Digital Marketing & Performance Marketing Specialist to join our team at Srishti Innovative. The ideal candidate should have hands-on experience in SEO, Meta Ads, Google Ads, social media branding, digital marketing strategy, and marketing automation, along with an interest in emerging AI-powered marketing tools. This role is ideal for someone who can think strategically, execute independently, generate new ideas, manage a team, and communicate confidently 1. SEO & Website Marketing Manage and execute SEO strategies for company and client websites. Conduct keyword research, on-page and off-page SEO activities. Monitor website performance, rankings, traffic, and conversions. Identify opportunities to improve organic visibility and search performance. Prepare SEO reports and recommend improvement strategies. 2. Paid Advertising Plan, create, manage, and optimize Meta Ads and Google Ads campaigns. Develop campaigns based on business objectives, target audience, and budgets. Monitor key performance metrics such as CTR, CPC, CPL, conversions, and ROAS. Conduct A/B testing and continuously optimize campaign performance. Prepare campaign performance reports and actionable insights. 3. Social Media & Branding Develop and execute social media marketing strategies for the company and clients. Support social media branding, content planning, campaign ideas, and audience growth. Identify emerging trends and develop creative marketing concepts. Coordinate with designers, content creators, and other team members. Maintain consistency in brand communication across digital platforms. 4. Strategy & Innovation Develop digital marketing strategies aligned with business and client objectives. Bring new ideas, innovative campaigns, and growth opportunities to the team. Research emerging digital marketing trends, platforms, tools, and technologies. Explore and implement AI tools for content creation, marketing, analytics, and productivity. Identify opportunities for digital automation and workflow optimization. 5. Creative & Design Support Possess a basic understanding of logo creation, branding, and visual communication. Work with tools such as Canva and other design platforms. Create or coordinate basic social media creatives and campaign materials. Use AI-powered creative tools to improve marketing output and productivity.
Skills
SEO and website optimization Meta Ads / Facebook & Instagram Ads Google Ads Social media marketing Digital marketing strategy Social media branding Keyword research and SEO analytics Campaign planning and optimization Content and creative ideation Digital marketing automation Preferred Qualifications Certification in Digital Marketing Bachelor's degree in Marketing, Business, Communications, Computer Applications, or a related field 1–3 years of relevant professional experience Practical experience managing digital marketing campaigns for brands or clients We are looking for someone who: Thinks beyond simply executing campaigns. Can combine creativity with data-driven decision-making. Takes ownership of assigned projects. Is comfortable experimenting with new tools and technologies. Has a strong interest in AI-powered digital marketing. Can communicate ideas clearly and confidently. Is willing to learn, adapt, and grow with the organization. Can work independently as well as collaboratively.

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