Product Marketing Manager in Trivandrum | ITJOBCELL

PRODUCT MARKETING MANAGER
  • 0 Applied
  • 8
  • Trivandrum
  • 3 - 6 Years
  • Not disclosed
  • Product Marketing Manager
  • Today
Job Description
Product Positioning & Go-to-Market Develop product positioning, messaging, and value propositions for mConsent solutions. Create customer-centric messaging for dental practices, DSOs, orthodontists, pediatric practices, oral surgeons, and other specialties. Plan and execute go-to-market strategies for new products, features, and enhancements, including launch campaigns, customer communications, webinars, training, and sales enablement. Sales Enablement & Competitive Intelligence Create and maintain sales assets including presentations, one-pagers, battle cards, competitive comparison sheets, ROI calculators, demo scripts, FAQs, and customer success stories. Conduct product training for Sales and Customer Success teams. Monitor competitors, industry trends, and market opportunities while delivering actionable insights and win/loss analysis. Content, SEO & AI Search Optimization Develop product-focused content including landing pages, solution pages, blogs, case studies, webinars, whitepapers, videos, and customer success stories. Drive SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) initiatives to improve visibility across search engines and AI-powered platforms. Partner with development and content teams to optimize technical SEO, schema markup, website performance, Core Web Vitals, and search rankings. Customer Marketing & Demand Generation Support customer advocacy programs, testimonials, review campaigns, webinars, newsletters, and expansion initiatives. Collaborate with Demand Generation teams on paid advertising, email marketing, partner marketing, conversion optimization, and campaign messaging to drive pipeline growth. Analytics & Performance Measure and report on product adoption, feature usage, campaign performance, website traffic, AI search visibility, pipeline influence, win/loss trends, customer engagement, and marketing-attributed revenue. Provide data-driven recommendations to improve product adoption, customer engagement, and marketing ROI.
Skills
Bachelor's degree in Marketing, Business, Communications, or a related field. 3–6 years of experience in Product Marketing, B2B SaaS Marketing, or Product Marketing Management. Experience in Healthcare Technology, Dental Software, SaaS, HealthTech, or Practice Management software is preferred. Strong understanding of product positioning, messaging, go-to-market strategy, sales enablement, content marketing, and demand generation. Excellent communication, presentation, analytical, and project management skills. Ability to collaborate effectively across Product, Sales, Customer Success, Engineering, and Marketing teams.

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