SaaS - Digital Marketing Specialist in Trivandrum | ITJOB...

SAAS - DIGITAL MARKETING SPECIALIST
  • 0 Applied
  • 3
  • Trivandrum
  • 2 - 5 Years
  • Not disclosed
  • SaaS - Digital Marketing Specialist
  • Today
Job Description
We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, generate qualified leads, and drive business growth. Key Responsibilities Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and paid advertising. Manage Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads within budget. Conduct keyword research, audience targeting, competitor analysis, and A/B testing. Optimize website content and landing pages for SEO, user experience, and conversions. Develop and manage social media content calendars and campaigns. Set up and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking. Monitor campaign performance and optimize budgets, bids, targeting, creatives, CPL, conversion rates, and ROAS. Conduct market and competitor research to identify new growth opportunities. Collaborate with Sales and Content teams to support lead generation and improve lead quality. Prepare regular performance reports and data-driven recommendations. Explore and test new digital marketing channels, tools, and strategies to improve overall marketing performance.
Skills
Required Skills Google Ads & Meta Ads SEO & SEM GA4 & Google Tag Manager Meta Pixel & Conversion Tracking Social Media & Content Marketing Email Marketing Lead Generation & Performance Marketing Analytics, A/B Testing & Reporting Strong analytical and communication skills Qualifications Bachelor's degree in Marketing, Business, or a related field. 2–5 years of hands-on digital marketing experience. Proven experience running and optimizing Google Ads and Meta Ads campaigns. Experience in SaaS, B2B, or technology marketing is a plus. Google Ads or Meta certification is an advantage. KPIs Qualified Leads Generated CPL & CPA Conversion Rate ROAS Website Traffic Growth Organic Search Growth & Rankings Lead-to-Customer Conversion Nice to Have LinkedIn Ads, Microsoft Ads, TikTok Ads SEMrush / Ahrefs / Google Search Console HubSpot / Salesforce / Mailchimp CRO & Landing Page Optimization Marketing Automation AI Marketing Tools How to Apply Send your resume and portfolio/campaign examples (if available) to career@ibosoninnov.com with the subject: Digital Marketing Specialist – Application

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