- Trivandrum
- 3 - 5 Years
- Not disclosed
- SEO Content Writer
- Today
Job Description
We are looking for a Content Writer who can research, write, and publish high-quality content that drives organic traffic and supports Way’s growth in the U.S. market. This is a writing-first role with a strong SEO backbone - you need to produce content that ranks, reads well, and moves consumers to action. You will write blog posts, web copy, landing pages, and long-form content across Way’s product verticals - car wash, parking, gas, insurance, and roadside assistance. Every piece of content should be built on keyword research, search intent, and a clear understanding of what U.S. consumers are looking for. You will work closely with the SEO & Content Manager to align on editorial priorities, keyword targets, and content performance. If you want to write content that millions of U.S. consumers actually find and read, and you care about the craft of making complex topics simple and useful, this is the role. Key Responsibilities Blog & Long-Form Content Write original, well-researched blog posts and articles across Way’s product verticals. Produce content that targets specific keywords and search intent while maintaining a natural, engaging voice. Research topics thoroughly - understand the subject matter before writing, not just the keyword. Maintain a consistent publishing cadence aligned with the editorial calendar. Web Copy & Landing Pages Write and refine website copy, product pages, and landing pages that are clear, persuasive, and optimized for search. Craft meta titles, descriptions, and headers that improve click-through rates from search results. Support new page creation and site updates with SEO-informed copy. SEO Content Execution Collaborate with the SEO & Content Manager on keyword research, topic clustering, and content briefs. Write content structured for on-page SEO - proper heading hierarchy, internal linking, schema-friendly formatting. Update and refresh existing content to improve rankings and maintain relevance. Monitor content performance and incorporate learnings into future writing. Research & Subject Matter Development Develop a working knowledge of Way’s product verticals and the U.S. consumer landscape for each. Research competitors, industry trends, and consumer questions to identify content opportunities. Translate complex topics - insurance, EV charging, parking regulations - into clear, accessible content for a general audience. Editorial Quality & Brand Voice Write in a consistent brand voice that is clear, helpful, and confident - not generic or overly promotional. Self-edit rigorously for clarity, grammar, structure, and readability before submission. Incorporate feedback quickly and use it to improve future output.Skills
3–5 years of experience as a content writer, copywriter, or similar role producing web content Strong portfolio of published blog posts, articles, or web copy - preferably with demonstrable SEO results Solid understanding of on-page SEO principles - keyword placement, heading structure, internal linking, meta tags Experience writing for U.S. audiences with a natural command of American English idiom and tone Ability to research and write confidently across unfamiliar topics - you learn fast and write with authority Experience working with content management systems (WordPress or similar) Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, or similar Strong self-editing skills - your first drafts are clean and your final drafts are publish-ready Ability to manage multiple content assignments and meet deadlines consistently Comfortable working with a U.S.-based content calendar and cross-timezone collaborationSuggested Jobs
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