Lead Generation Executive in Trivandrum | ITJOBCELL

Way.com — America’s dominant automotive super app, powering every mile for over 10 million customers—from auto insurance and parking to EV charging and more. Leveraging cutting-edge AI, machine learning, and advanced data analytics, we deliver innovative, personalized solutions that transform car ownership. Featured by Bloomberg and ranked 48th on Andreessen Horowitz’s Marketplace list of fastest-growing companies worldwide and recognized as the top Product in Insurance by UnitQ, we’re making car ownership easier, more affordable, and more rewarding. Reports to: Head of India Marketing Work Arrangement: On-site Employment Type: Full-time Role Overview We are looking for a Director, Omnichannel Marketing to lead and scale Way’s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company. You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way’s newly deployed Klaviyo platform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team. Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market. Key Responsibilities Email & Lifecycle Marketing (Klaviyo) Manage and optimize Way’s existing Klaviyo platform, partnering with internal experts to maximize the value of current email and SMS capabilities. Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement. Identify and close capability gaps within the Klaviyo ecosystem to support omnichannel growth. Digital Advertising & Paid Media Scale Way’s digital advertising programs across Google Ads, Meta (Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness. Build full-funnel paid media capabilities that complement and enhance Way’s existing SEM campaigns. Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets. Own campaign strategy, budget allocation, and performance optimization across all paid channels. Continuously iterate based on data, A/B testing, and performance insights — marketing decisions should be driven by measurable results. Social Media & Owned Content Own Way’s social media presence across all major platforms, developing and publishing content that reinforces brand identity. Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging. Monitor social performance metrics and optimize content strategy based on engagement and reach data. Brand Consistency & Omnichannel Strategy Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance. Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints. Establish brand guidelines, creative standards, and cross-channel quality assurance processes. Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys. Customer Data Platform (CDP) Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints. Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics. Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems. Team Building & Leadership Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office. Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals. Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors.

The Confidential Assistant provides high-level administrative and secretarial support to senior executives, handling sensitive information with discretion. This role requires exceptional organizational skills, attention to detail, and the ability to manage confidential matters professionally. As a Confidential Assistant, you will be responsible for handling classified or private information, maintaining confidentiality at all times. You will manage executive schedules, coordinate meetings, draft correspondence, and facilitate communication between the executive and internal or external stakeholders. Additionally, you will assist in preparing reports, presentations, and other official documents that may contain privileged information. Key Responsibilities: Handle sensitive and confidential information with the highest level of discretion. Manage and organize schedules, appointments, and meetings for senior leadership. Prepare reports, memos, and presentations as needed. Act as a liaison between the executive and internal/external stakeholders. Screen calls, emails, and correspondence, ensuring timely responses. Maintain and organize confidential records, files, and databases. Assist in drafting and reviewing official documents and communications. Coordinate travel arrangements and expense reports. Support in project management and special assignments as required. Perform other administrative duties as assigned. Qualifications & Requirements: Bachelor's degree in Business Administration, Public Administration, or a related field (preferred). 4+ years of experience in an administrative or executive support role. Strong knowledge of office management systems and procedures. Excellent verbal and written communication skills. High level of professionalism and ability to handle sensitive matters. Strong organizational and multitasking abilities. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Ability to work independently and exercise sound judgment.

Marvelloux Apps Pvt Ltd is a technology and design-driven company focused on delivering innovative digital solutions while nurturing future professionals through industry-oriented training programs. We are seeking a talented and passionate Graphic Designer cum Video Editor Mentor to train, guide, and mentor aspiring designers, helping them develop creative and professional design skills. Responsibilities ? Deliver classroom and online training(If applicable) in Graphic Design and Video Editing. ? Mentor students through practical assignments, live projects, and portfolio development. ? Train students in video editing, motion graphics, reels, promotional videos, and multimedia production. ? Conduct hands-on workshops, assessments, and project reviews. ? Provide individual feedback and career guidance to students. Qualifications ? Minimum 2+ Years of industry or teaching experience in Graphic Design and Video Editing. ? A strong portfolio demonstrating creative design and video editing work . ? Excellent communication, presentation, and mentoring skills. ? Passion for teaching and guiding students through hands-on, project-based learning. ? Ability to manage classroom sessions, evaluate student performance, and provide constructive feedback. *Support the Design Studio team by contributing to graphic design, video editing, branding, social media creatives, and other creative projects during periods when there are no scheduled training sessions or classes.