Digital Marketing & Growth Specialist in Trivandrum | ITJ...

DIGITAL MARKETING & GROWTH SPECIALIST
  • 0 Applied
  • 30
  • Trivandrum
  • 2 - 3 Years
  • Not disclosed
  • Digital Marketing & Growth Specialist
  • 4 Days ago
Job Description
We are looking for a highly skilled and result-oriented Digital Marketing & Growth Specialist to lead our global digital marketing initiatives for SmartSchool AI and related technology products. The ideal candidate should have strong experience in international digital marketing campaigns, performance marketing, SEO, creative branding, AI-powered content generation, and ROI-driven marketing execution. The candidate will be responsible for planning, executing, analyzing, and optimizing marketing campaigns across multiple countries and platforms. This role requires both strategic thinking and hands-on execution capabilities. Key Responsibilities Digital Marketing Strategy Create and execute complete digital marketing strategies Plan and manage monthly and quarterly marketing activities Develop lead generation strategies for India, GCC, Europe, and international markets Coordinate branding and campaign activities aligned with company growth goals.
Skills
Meta & International Ad Campaign Management Plan, execute, and optimize international Meta (Facebook & Instagram) advertising campaigns. Manage: Lead generation campaigns Conversion campaigns Remarketing campaigns WhatsApp campaigns Awareness campaigns Target international audiences including: UAE Saudi Arabia Kuwait Oman Qatar Malaysia Europe Monitor campaign performance and optimize: CPC CPL ROI Conversion rate SEO & Website Optimization Handle complete SEO activities for company websites. Improve: Organic rankings Technical SEO On-page SEO Off-page SEO Local SEO Perform keyword research and competitor analysis. Improve website traffic and lead conversion performance. Creative Design & Branding Create: Posters Social media creatives Ad banners Marketing brochures Branding materials Maintain premium and modern brand identity across platforms. AI Video & Content Creation Create AI-powered promotional videos using modern AI tools. Develop: Product explainer videos Social media reels Ad videos AI voiceover videos Motion graphics Utilize AI tools for: Script generation Video generation Content optimization Image enhancement Reporting & ROI Analysis Prepare detailed marketing reports including: Budget utilization reports Lead generation reports Campaign ROI reports Conversion analytics Performance summaries Present insights and recommendations to management regularly. Mandatory Skills International Meta Ads Management SEO (Technical + Content + Off-page) Google Analytics Social Media Marketing AI Video Creation Graphic Design & Poster Creation Campaign Budget Management ROI Analysis & Reporting Content Strategy Lead Generation Preferred Tools & Platforms Meta Business Suite Google Ads Google Analytics Google Search Console Canva / Photoshop / Illustrator CapCut / Premiere Pro AI Video Tools ChatGPT / AI Content Tools LinkedIn Marketing WhatsApp Marketing

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