- Trivandrum
- 0 - 0 Years
- Not disclosed
- AI Faculty
- 2 Days ago
Fresh Mind Ideas is looking for a results-driven Performance Marketing Manager to lead and optimize digital advertising campaigns across multiple platforms. If you're passionate about data-driven marketing, ROI optimization, lead generation, and scaling digital growth, we'd love to hear from you! Key Responsibilities * Develop, execute, and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. * Drive lead generation, customer acquisition, and revenue growth through paid marketing channels. * Monitor, analyze, and optimize campaign performance to maximize ROI and ROAS. * Plan and manage advertising budgets efficiently. * Implement conversion tracking, Google Tag Manager, and analytics tools for accurate performance measurement. * Conduct keyword research, audience targeting, A/B testing, and funnel optimization. * Collaborate with creative, content, and web development teams to improve campaign effectiveness. * Prepare performance reports and present actionable insights to clients and stakeholders. * Stay updated with the latest digital marketing trends, tools, and platform updates.
Exceptional coding skills in Javascript / Jquery, MySQL, MongoDB, Node JS , React JS, Hooks, Redux, Context APIs. Understanding of Asynchronous request handling techniques. Implementation of security and data protection. Understanding of performance testing and optimization techniques. Ability to translate Wireframes. Responsible for writing reusable, testable, and efficient code. Binding of UI elements to JavaScript object models. Creating RESTful services, Good at HTML5, CSS3, jQuery, Mobile Responsiveness Have proven experience in front & back-end development. Work in a cross-functional team to deliver a complete user experience. Create Unit and Integration tests to ensure the quality of code. Be responsive to change requests and feature requests. Write code that is cross-platform and cross-device compatible. Must have good Knowledge of Node Debugging, Understanding & amp; proficiency in REST APIs. Should know Git Repository and Jira. Integration of data storage solutions [ NoSQL] Experience with modern frameworks and design patterns Experience in Version control systems like GIT Knowledge in Agile development methodologies and workflows
Job Summary: We are looking for a motivated and detail-oriented Lead Generation Specialist to join our growing sales and marketing team. The ideal candidate will have at least 1 year of experience in the software industry, with a proven ability to identify, qualify, and nurture leads through various outbound and inbound channels. You will play a key role in building a strong pipeline of prospects for our sales team. Key Responsibilities: Conduct market research to identify potential clients and target segments Generate leads via email campaigns, LinkedIn outreach, cold calling, and other digital tools Qualify prospects through discovery calls and prepare lead profiles for the sales team Maintain and update the CRM system (e.g., HubSpot, Salesforce) with accurate lead information Collaborate with marketing to align lead generation efforts with campaigns and strategies Track and report lead generation metrics and optimize processes based on performance Stay up-to-date with industry trends, target customer personas, and competitive landscape.