Digital Marketing Specialist in Trivandrum | ITJOBCELL

DIGITAL MARKETING SPECIALIST
  • 0 Applied
  • 8
  • Trivandrum
  • 3 - 4 Years
  • Not disclosed
  • Digital Marketing
  • 1 Days ago
Job Description
Plan, execute, and optimize Meta (Facebook) ad campaigns, including conversion campaigns, lead generation, and awareness-building initiatives. Develop and implement strategies for paid media campaigns to achieve business objectives. Monitor campaign performance and provide regular reports with actionable insights and recommendations. Collaborate with cross-functional teams to align campaigns with overall marketing goals and brand messaging. Stay updated with industry trends, platform updates, and best practices in digital marketing. Optimize ad creatives, audience targeting, and budgets to maximize ROI.
Skills
Proven experience in building and managing Meta campaigns using Meta Ad Manager. Minimum 3+ years of experience in the relevant field. Strong understanding of conversion campaigns, lead generation, and brand awareness strategies. Proficiency in data analysis and reporting, with experience using analytics tools (e.g., Google Analytics, Meta Analytics). Excellent communication and organizational skills. Familiarity with other digital advertising platforms (e.g., Google Ads) is a plus.

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We are seeking a smart, active, and talented Digital Marketing Specialist with excellent communication skills to join our dynamic team. The ideal candidate will have a strong foundation in Search Engine Optimization (SEO) and Social Media Marketing (SMM), along with the drive to deliver results, think creatively, and stay ahead of digital trends. Key Responsibilities: Develop and execute effective digital marketing strategies aligned with business objectives. Conduct keyword research and optimize website content to increase organic traffic and search engine visibility. Manage and grow brand presence across major social media platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Threads, and more. Create, curate, and schedule engaging, platform-specific content to drive audience engagement. Monitor, analyze, and report performance metrics using tools like Google Analytics, SEMrush, Moz, and social media insights. Design and run paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads), optimizing for reach, engagement, and ROI. Work closely with designers and content creators to deliver cohesive, high-impact campaigns. Build and manage online communities and engage with followers to foster brand loyalty. Stay updated on digital marketing innovations, tools, and algorithm changes.