Business Development Trainee in Trivandrum | ITJOBCELL

Softnotions Technologies · Thiruvananthapuram · On-site · 3 month internship · Marketing Department ( Unpaid ) A hands-on way to learn how B2B marketing works This is a learning-focused internship designed for MBA Marketing students, marketing graduates, and recent graduates who want practical exposure to how a real marketing function operates. At Softnotions, you'll get a close look at how targeted outbound marketing works: how the right companies are identified, how decision makers are found, and how outreach strategy turns a cold name into a real conversation. We market a software company to clients across the world, and this internship gives you a front row seat to the research, targeting, and LinkedIn led outreach behind it. If you want to understand how B2B deals actually get sourced, this is a great place to learn it. What you'll learn and get exposure to How to research and build lists of prospective clients using LinkedIn and other tools How to identify decision makers inside target companies and map out who to reach How outreach messaging and follow up sequences are crafted to get replies How market and competitor analysis sharpens targeting How to build the decks and supporting materials used in outreach and pitches How lead generation works, from list building through to the first conversation How outreach performance is tracked and reported, including response rates and conversions How a marketing and business development team works together day to day You'll work alongside the team on these activities under guidance, with plenty of room to ask questions and learn by doing.

Plan, execute, and optimize Meta (Facebook) ad campaigns, including conversion campaigns, lead generation, and awareness-building initiatives. Develop and implement strategies for paid media campaigns to achieve business objectives. Monitor campaign performance and provide regular reports with actionable insights and recommendations. Collaborate with cross-functional teams to align campaigns with overall marketing goals and brand messaging. Stay updated with industry trends, platform updates, and best practices in digital marketing. Optimize ad creatives, audience targeting, and budgets to maximize ROI. Show Less...

The Digital Marketing Executive (Fresher) will support the planning and execution of digital marketing strategies to enhance brand visibility, generate qualified leads, and strengthen online presence. The role involves hands-on exposure to SEO (Search Engine Optimization), social media marketing, content creation, and digital campaign execution within the IT services domain. Key Responsibilities Assist in SEO (Search Engine Optimization) activities – keyword research, on-page optimization, meta tags, blog optimization Support Social Media Marketing (SMM) campaigns on LinkedIn, Instagram, Facebook, and other platforms Assist in Google Ads, Meta Ads, and LinkedIn Ads campaign monitoring Track performance using Google Analytics, Search Console, and social media insights Support branding, promotional campaigns, and online reputation management Eligibility Criteria Strong written and verbal communication skills Basic understanding of digital marketing tools and platforms Basic understanding of video creation and editing. Preferred Candidate Profile Self-motivated and result-oriented Creativity mindset Interest in technology and software services Ability to work in a fast-paced startup environment