Digital Marketing Executive (Fresher) in Trivandrum | ITJ...

DIGITAL MARKETING EXECUTIVE (FRESHER)
  • 2 Applied
  • 17
  • Trivandrum
  • 0 - 0 Years
  • Not disclosed
  • Digital Marketing
  • 2 Days ago
Job Description
The Digital Marketing Executive (Fresher) will support the planning and execution of digital marketing strategies to enhance brand visibility, generate qualified leads, and strengthen online presence. The role involves hands-on exposure to SEO (Search Engine Optimization), social media marketing, content creation, and digital campaign execution within the IT services domain. Key Responsibilities Assist in SEO (Search Engine Optimization) activities – keyword research, on-page optimization, meta tags, blog optimization Support Social Media Marketing (SMM) campaigns on LinkedIn, Instagram, Facebook, and other platforms Assist in Google Ads, Meta Ads, and LinkedIn Ads campaign monitoring Track performance using Google Analytics, Search Console, and social media insights Support branding, promotional campaigns, and online reputation management Eligibility Criteria Strong written and verbal communication skills Basic understanding of digital marketing tools and platforms Basic understanding of video creation and editing. Preferred Candidate Profile Self-motivated and result-oriented Creativity mindset Interest in technology and software services Ability to work in a fast-paced startup environment
Skills
Performance Ads Content SEO & SEM Content Marketing Social Media Marketing Google Search Console Basic Graphic Design Knowledge in Video Editing LinkedIn Marketing

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We are seeking a smart, active, and talented Digital Marketing Specialist with excellent communication skills to join our dynamic team. The ideal candidate will have a strong foundation in Search Engine Optimization (SEO) and Social Media Marketing (SMM), along with the drive to deliver results, think creatively, and stay ahead of digital trends. Key Responsibilities: Develop and execute effective digital marketing strategies aligned with business objectives. Conduct keyword research and optimize website content to increase organic traffic and search engine visibility. Manage and grow brand presence across major social media platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok, Threads, and more. Create, curate, and schedule engaging, platform-specific content to drive audience engagement. Monitor, analyze, and report performance metrics using tools like Google Analytics, SEMrush, Moz, and social media insights. Design and run paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads), optimizing for reach, engagement, and ROI. Work closely with designers and content creators to deliver cohesive, high-impact campaigns. Build and manage online communities and engage with followers to foster brand loyalty. Stay updated on digital marketing innovations, tools, and algorithm changes.

Plan, execute, and optimize Meta (Facebook) ad campaigns, including conversion campaigns, lead generation, and awareness-building initiatives. Develop and implement strategies for paid media campaigns to achieve business objectives. Monitor campaign performance and provide regular reports with actionable insights and recommendations. Collaborate with cross-functional teams to align campaigns with overall marketing goals and brand messaging. Stay updated with industry trends, platform updates, and best practices in digital marketing. Optimize ad creatives, audience targeting, and budgets to maximize ROI.