- Technopark Phase III
- 3 - 5 Years
- Not disclosed
- Senior Digital Performance Marketer (E-commerce &
- 1 Days ago
Job Description
Glocom Solutions is looking for a highly motivated and results-oriented Senior Digital Performance Marketer to lead and scale our digital advertising initiatives. The ideal candidate will have strong hands-on experience in Google Ads, Meta (Facebook & Instagram) Ads, and E-commerce Performance Marketing, with a proven track record of driving customer acquisition, revenue growth, and return on ad spend (ROAS). The candidate will be responsible for planning, executing, optimizing, and analyzing paid marketing campaigns while working closely with internal teams to achieve business objectives. This role requires a strategic thinker with strong analytical skills and the ability to lead performance marketing efforts independently. Roles & Responsibilities • Develop, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, and other digital channels. • Manage end-to-end paid media campaigns focused on lead generation, customer acquisition, and e-commerce sales growth. • Plan and allocate advertising budgets effectively to maximize ROI and ROAS. • Monitor campaign performance and continuously optimize targeting, bidding strategies, creatives, and audience segments. • Analyze campaign data and prepare performance reports with actionable insights and recommendations. • Implement and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and related tools. • Conduct A/B testing for ad creatives, landing pages, and audience segments to improve campaign performance and conversion rates. • Identify new growth opportunities, audience segments, and acquisition channels. • Collaborate with creative, content, and development teams to improve campaign effectiveness and user experience. • Stay updated with industry trends, platform updates, and emerging digital marketing technologies. • Lead and mentor junior team members, ensuring best practices and performance standards are maintained. • Take ownership of achieving key performance metrics including leads, conversions, revenue, CPA, and ROAS.Skills
Required Skills & Qualifications • 3–5 years of proven experience in Digital Performance Marketing. • Strong expertise in Google Ads and Meta Ads (Facebook & Instagram). • Hands-on experience managing e-commerce advertising campaigns with measurable results. • Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. • Strong understanding of performance metrics including ROAS, CPA, CPC, CTR, CAC, and conversion rates. • Experience handling and optimizing medium to large advertising budgets. • Excellent analytical, reporting, and problem-solving skills. • Strong communication, leadership, and stakeholder management abilities. • Ability to work independently and drive performance-focused marketing initiatives.Suggested Jobs
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