DIGITAL MARKETING EXECUTIVES
  • 3 Applied
  • 351
  • Trivandrum
  • 0 - 2 Years
  • Not disclosed
  • Technical Consultant
  • 13 Days ago
Job Description
Liaison with the digital marketing agency in the development of the overall digital marketing strategy of the park in accordance with Technopark’s vision. • Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media Platforms, Email, Mobile, Display) in accordance with the scope of work allocated to the digital marketing agency. • Manage and maintain Technopark’s digital presence such as websites, mobile apps, social media and other online platforms. • Support the digital marketing agency and to take ownership for the creation of relevant and engaging digital content for publishing onto various digital platforms. • Extend support to the digital marketing agency in managing the social media marketing campaigns. • Extend support to the digital marketing agency in managing digital advertising campaigns (SEM, Google Ads, Banner Ads). • Extend support to the digital marketing agency in managing SEO campaigns. • To set up conversions, event tracking on the website and across various digital platforms. • Conduct research on market trends, brand audiences, competitors and drive end-to- end consumer journey to boost engagements and conversions. • Analyze digital marketing analytics reports submitted by the digital marketing agency and share insights with the internal marketing team to develop optimization plans. • Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the internal marketing team and • Any other relevant responsibilities as entrusted/advised by the park.
Skills
Publishing digital marketing content online. • Implementing email marketing campaigns. • Measuring digital traffic and preparing insightful reports. • Monitoring social media and Google Analytics. • To decide on appropriate placement of ads. • To define scope of work to be rolled out in the future. Proven experience as Digital Marketing Executive or similar role in a digital marketing agency or has handled a team in a similar role. • Excellent understanding of digital marketing concepts and best practices • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM. • Working knowledge of ad serving tools. • Understanding of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.). • Skills and experience in creative content writing and to come up with new ideas that captures customer focus. • Analytical, critical thinking and data interpretation skills. • Experience in analysis and presentation of market data using charts and in conducting market research with data analytics software’s. • Excellent communication (both English and Malayalam) and interpersonal skills. • Basic design skills. • Possess a portfolio and a proven track record of successfully executed digital marketing campaigns. • Is able to proofread and edit for various marketing sources to ensure consistency in branding. • Would possess a minimum experience of 2 years and • Candidates should be under 30 years of age.

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